Decode Voice and Unlock The Path to MORE Clients, BETTER Feedback, and HIGHER Copywriting Fees
Master It
What “voice” actually means (it’s not some woo-woo concept that can’t be learned) and why most clients cite this as the biggest failure of their copywriters
Track It
How to break down your clients (or anyone’s) voice in a measurable, trackable way so that you don’t get such vague edits from your clients. You’ll be able to cut the approval time in half or more.
Sell It
Take feedback from your clients and create a comprehensive voice style guide (you can charge for this process … increasing your project fee while doing less work)
"Hey, Abbey ... I feel like I should send you flowers or something! Just got hired by a huge name client, mainly because of how I nailed his voice and writing style ... I wouldn't be exaggerating if I said I couldn't have done it without you! 🙂 In fact, they've already got me doing an assignment, because they don't feel I need most of their training!"
Joyce Hollman
Copywriter
Get Paid to Learn Your Clients' Voice
Introducing the Codex Persona Workshop
The ONLY Program that Breaks Down How to Overcome Client's Number One Objection: Writing Voice
In Just 4 Weeks You'll Master:
- The 3 Elements of Voice and how, like a DJ, adjusting the levels produces a completely different sound
- 9 Voice Types and video examples of each in action
- Your clients' "Kernel Content" (this critical element of their body of work is almost always overlooked -- I'll show you what it is and how to find it)
- The one book all journalists use and how it shapes voice
- 6 key sections of The Codex Persona and how to develop them
- How to use artificial intelligence to analyze writing
- 2 worksheets you can swipe and deploy instantly to get (and track) better feedback
- How to package and pitch the Codex (we cover how to sell it if you're an in-house writer, as an add-on service to a bigger project, and as a standalone offer)
- Why traditional pricing models don't work for the Codex and what to do instead
- How to provide maximum value and warrant maximum prices (I'll break down an actual $20,000 Codex Proposal and even let you steal it)
JOIN THE WAITLIST
A few clients we've worked with...
Ramit Sethi | Jeff Walker | Ryan Levesque | Mastin Kipp | The Agora Companies
What's included
- Over 5 hours of video training (slides, audio, and transcripts of every video are included)
- 100+ ways to describe your client's voice and how to zero in on the only ones you ned
- Essential questions to ask to get better feedback (both before the project starts and during the edit phase)
- Multiple sample Codex Personas (they're from completely different industries)
- Rubrics you can use to evaluate any type of copy
- The Voice Toolkit (this is all the software I use to make sure I'm nailing voice every time)
- Sample proposals and conversations to package and sell the Codex as a service
