Codex Academy is a live, small-group training for copywriters who want to unlock the path to MORE clients, BIGGER projects, and HIGHER copywriting fees. You'll learn from two of the best brand voice writers in the industry and we'll build out your first voice guide together. You'll also discover how to create a new brand voice from scratch—so you can offer a new service, reduce editing time, and become an even more powerful stand-out in your niche.
- Kevin Rogers
Discover what “voice” actually means (it’s not some woo-woo concept that can’t be learned) and why most clients cite this as the biggest failure of their copywriters. Learning this means more repeat work.
We'll show you how to document and create a new voice for any client—personal brand or corporate. Then we'll build your guide together, which you can customize to fit any budget.
Not only will you walk out with a finished voice guide, but we'll also teach you how to pitch, package, and sell it to both new and existing clients. You'll have an add-on service for all your new projects.
"Now I have something really unique that no one else has in the industry and it’s given me confidence to be bolder in pitching my copy services. I've worked Codex into my copy framework (customers don't know what I do behind the scenes) and that’s led to more high ticket sales of $10K+ sales page and $50K+ copy mentorship opportunities. Thank you, Justin!"
Codex Academy is led by Justin Blackman, who has written for more than 429 entrepreneurs, and created voice guides for Amy Porterfield, Stu McLaren, Danny Iny, Melyssa Griffin, Bobby Klinck, Todd Herman, tech companies, eComms, start-ups, and loads of others. You'll also receive trainings from Abbey Woodcock, who worked with industry experts such as Ramit Sethi, Jeff Walker, Mastin Kipp, and even Frank Oz (the voice of Ms. Piggy and Yoda).
"Justin and Abbey know voice better than anyone."
Not only will you write more authentically, you'll turn your research into a new deliverable that can (and will) create more profit.
Extra revenue streams. New offers. Longer gigs. THIS is how you reduce editing time. THIS is how you eliminate back-and-forth feedback. THIS is the process that separates you from other writers. THIS is how you erase one of the biggest concerns of upper-tier clients.
"In just 4 months I've already created 3 guides and my clients have been astonished at how true to their voice and values it felt. They now feel confident explaining it to other people, and using that as a guide as they bring in others to create content for them. Justin is a fantastic teacher - incredibly giving of his time and his experience. There were no questions he wouldn't answer - he allowed us to pick his brains on strategy, pricing, how to increase value, and how to find clients. If you're on the fence about taking this course - do it! You won't regret it."
...And you'll walk out with a completely customized Brand Voice Guide you can sell for an immediate profit
EXLUSIVE BONUS: Codex Academy students also receive Justin Blackman's Brand Ventriloquist® Voice Guide Template which we'll customize to create a truly unique package only YOU can offer.
Dates: October 3 - November 11
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"I sold my first super short voice guide (a 5-pager) to a client for $3,200. I documented their voice as I went through the program and sold it them with the one simple question Justin taught us to ask. The whole thing took 5 hours and it changed their entire content production process. They couldn't thank me enough!"
Ramit Sethi | Jeff Walker | Amy Porterfield | Stu McLaren | Hayley Hobson
"Codex Academy truly provided the missing piece in my copywriting arsenal. Learning the 9 Voice Types from Justin gave me the edge me to close much higher projects faster and deliver projects with a much more refined style. If you want to close high 4- and 5-figure projects without breaking a sweat, and you've already taken all the copy courses on the market, give yourself the gift of mastering brand voice inside Codex Academy. Your clients (and your bank account) will thank you."
This is a live, Done-With-You version of The Codex Persona Workshop. You and Justin will build out your voice guide together, and he'll show you how to customize, price, and sell it... Giving you all the additional coaching and support you need to nail your project.
Dates: October 3 - November 11
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"The Codex Academy really opened my eyes to those little intricacies of voice that most writers don’t see. I have gone through the course three times already and I’m still learning."
Choose the option that works best for you and we'll see you soon
Join the most comprehensive voice guide workshop on the planet now. You'll receive an extra bonus call (3 total) to redeem over the next 12 months for help with your specific project. Includes free access to Codex Persona, Write More Personality-er & Write Like Anyone!
Spread your payment over 4 months. Join now and receive 7+ group calls and 2 private 1:1 calls where we'll build your guide together and absolutely nail your first project. Includes free access to Codex Persona, Write More Personality-er & Write Like Anyone!
"Codex Academy transformed the way I measure and analyse voice. Now I have a rare skill set that sets me apart from 99.9% of marketers—and directly impacts the amount I can charge for every project. Most importantly, I now have a completely new deliverable that I know people need. Learning from Justin is one of the smartest decisions I've made."
"I've written brand voice guides before and they were solid, but taking Codex Academy helped me take them to an entirely new level. I now feel confident that I can break down someone else's voice in a way that someone else can replicate it. That's a HUGE value for a certain kind of client and it's a really specialized service I'm excited to promote more. It complements my website copy services perfectly."
"The Codex Academy immediately positions you as an expert. One of the biggest objections clients have about working with copywriters is the fear that the copywriter won't capture their voice. Or they're worried everything will be written as "Hey, Girl Wassupp?!". Telling clients I am a certified voice expert and that I have a process to capture their voice INSTANTLY tackles that objection. It's a great add-on to copywriting packages. Clients are delighted to see what voice-type they are, and it instantly positions you as an expert and they trust you even more. Great ROI with this course."
"I just sold my first brand voice guide!!! The sales call I had before you 'Ask Me Anything' just emailed with a "let's go!" I'm sooo excited and so appreciative of your time and energy for us. Codex Academy is changing the course of my business and I'm so thankful to have learned from you."
"I just bagged a retainer client in the eCommerce/health & performance space because I nailed their quirky TOV!"