Decode Voice And Unlock The Path To MORE Clients, BETTER Feedback, And HIGHER Copywriting Fees

Master Writing Voice & Create Brand Voice Guide Offers


Join the Codex Persona Workshop below!


Master Writing Voice

Discover what “voice” actually means (it’s not some woo-woo concept that can’t be learned) and why most clients cite this as the biggest failure of their copywriters

Track It

See how to break down your client's (or anyone’s) voice in a measurable, trackable way so that you don’t get vague feedback. Cut approval times in half or more.

Sell A Voice Guide

Take feedback from your clients and create a comprehensive voice style guide (you can charge for this process & increase your project fee while doing less work)

"I feel like I should send you flowers or something! Just got hired by a huge name client, mainly because of how I nailed his voice and writing style ... I wouldn't be exaggerating if I said I couldn't have done it without you! 🙂 In fact, they've already got me doing an assignment, because they don't feel I need most of their training!"

Joyce Hollman

Get Paid to Learn Your Clients' Voice

Introducing The Codex Persona Workshop

The ONLY Program That Breaks Down How To Overcome Clients' Number One Objection (Writing Voice) & Create Highly Profitable Brand Voice Guides

In Just 4 Lessons You'll Master:

  • The 3 Elements of Voice and how, like a DJ, adjusting the levels produces a completely different sound 
  • 9 Voice Types and video examples of each in action
  • Your clients' "Kernel Content" (this critical element of their body of work is almost always overlooked -- I'll show you what it is and how to find it)
  • The one book all journalists use and how it shapes voice
  • 6 key sections of The Codex Persona and how to develop them
  • How to use artificial intelligence to analyze writing
  • 2 worksheets you can swipe and deploy instantly to get (and track) better feedback
  • How to package and pitch the Codex (we cover how to sell it if you're an in-house writer, as an add-on service to a bigger project, and as a standalone offer)
  • Why traditional pricing models don't work for the Codex and what to do instead
  • How to provide maximum value and warrant maximum prices (I'll break down an actual $20,000 Codex Proposal and even let you steal it)



A few clients we've worked with...

Ramit Sethi | Amy Porterfield | Jeff Walker | Ryan Levesque | Stu McLaren

Your Instructors

Meet Two of the Most Trusted Names in Brand Voice

What's Included

  • Over 5 hours of video training (slides, audio, and transcripts of every video are included)
  • 100+ ways to describe your client's voice and how to zero in on the only ones you ned
  • Essential questions to ask to get better feedback (both before the project starts and during the edit phase)
  • A sample Codex Persona (that works with any brand or industry)
  • Rubrics you can use to evaluate any type of copy
  • The Voice Toolkit (this is all the software I use to make sure I'm nailing voice every time)
  • Sample proposals and conversations to package and sell the Codex as a service

... And you'll even discover how to create a brand voice from scratch


Your enrollment in Codex Persona now includes Write Like Anyone: a deep dive into mirroring any client's writing style, and even helping them find their own voice. (plus monthly office hours for additional support)


"I've already created 3 guides and my clients have been astonished at how true to their voice and values it felt. They now feel confident explaining it to other people, and using that as a guide as they bring in others to create content for them. "

Gillian Hill
Copywriter and Brand Voice Specialist

50% Complete

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