What “voice” actually means (it’s not some woo-woo concept that can’t be learned) and why most clients cite this as the biggest failure of their copywriters
How to break down your clients (or anyone’s) voice in a measurable, trackable way so that you don’t get such vague edits from your clients. You’ll be able to cut the approval time in half or more.
Take feedback from your clients and create a comprehensive voice style guide (you can charge for this process … increasing your project fee while doing less work)
"Hey, Abbey ... I feel like I should send you flowers or something! Just got hired by a huge name client, mainly because of how I nailed his voice and writing style ... I wouldn't be exaggerating if I said I couldn't have done it without you! 🙂 In fact, they've already got me doing an assignment, because they don't feel I need most of their training!"
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Ramit Sethi | Jeff Walker | Ryan Levesque | Mastin Kipp | The Agora Companies