Understanding what “voice” actually means (it’s not some woo-woo concept that can’t be learned) and why most clients cite this as the biggest failure of their copywriters…
How to break down your clients (or anyone’s) voice in a measurable, trackable way so that you don’t get such vague edits from your clients. You’ll be able to cut the approval time in half or more.
And how to take feedback from your clients and create a comprehensive voice style guide called the “Codex Persona” (and you can charge for this process … increasing your project fee while doing less work).
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Get one-on-one support while developing your Codex Persona. Includes a Codex review and a one-on-one consult call to walk through your Codex or help you pitch, package, or price your Codex Persona services.