Master Brand Voice at an Expert Level and Create an Asset That Can Add $2,000-$17,000 to Every New Client Project
Codex Academy is a live, small-group training for copywriters who want to unlock the path to MORE clients, BIGGER projects, and HIGHER copywriting fees. You'll learn from two of the best brand voice writers in the industry and we'll build out your first voice guide together. You'll also discover how to create a new brand voice from scratch—so you can offer a new service, reduce editing time, and become an even more powerful asset in your niche.
"Behind price, voice is the #1 concern of clients when hiring a new copywriter"
- Kevin Rogers
Master Voice
Discover what “voice” actually means (it’s not some woo-woo concept that can’t be learned) and why most clients cite this as the biggest failure of their copywriters. Learning this means more repeat work.
Build Your Guide
We'll show you how to document and create a new voice for any client—personal brand or corporate. Then we'll build your guide together, which you can customize to fit any budget.
Sell It for a Fast ROI
Not only will you walk out with a finished voice guide, but we'll also teach you how to pitch, package, and sell it to both new and existing clients. You'll have an add-on service for all your new projects.
"Now I have something really unique that no one else has in the industry and it’s given me confidence to be bolder in pitching my copy services. I've worked Codex into my copy framework (customers don't know what I do behind the scenes) and that’s led to more high ticket sales of $10K+ sales page and $50K+ copy mentorship opportunities. Thank you, Justin!"
Julie Cabezas
Copywriter
Meet Your Instructors
Codex Academy is led by Justin Blackman, who has written for more than 429 entrepreneurs, and created voice guides for Amy Porterfield, Stu McLaren, Danny Iny, Melyssa Griffin, Bobby Klinck, Todd Herman, tech companies, eComms, start-ups, and loads of others. You'll also receive trainings from Abbey Woodcock, who worked with industry experts such as Ramit Sethi, Jeff Walker, Mastin Kipp, and even Frank Oz (the voice of Ms. Piggy and Yoda).
"Justin and Abbey know voice better than anyone."
Kira Hug
Co-founder, The Copywriter Club
Get Paid to Learn Your Clients' Voice
Not only will you write more authentically, you'll turn your research into a new deliverable that can (and will) create more profit.
This Private Small-Group Training Teaches You How to Analyze, Mirror, and Document Any Writing Style—a Highly Desirable Skill for Top-Level Clients
Extra revenue streams. New offers. Longer gigs. THIS is how you reduce editing time. THIS is how you eliminate back-and-forth feedback. THIS is the process that separates you from other writers. THIS is how you erase one of the biggest concerns of upper-tier clients.
"In just 4 months I've already created 3 guides and my clients have been astonished at how true to their voice and values it felt. They now feel confident explaining it to other people, and using that as a guide as they bring in others to create content for them. Justin is a fantastic teacher - incredibly giving of his time and his experience. There were no questions he wouldn't answer - he allowed us to pick his brains on strategy, pricing, how to increase value, and how to find clients. If you're on the fence about taking this course - do it! You won't regret it."
Gillian Hill
Copywriter & Editor
You're Not Still Relying on "Intuition" for Brand Voice, Are You?
In just 6 short weeks you'll discover the night-and-day difference between "having a feeling" for voice vs. having a deliberate, measurable process, and...
You'll be a true brand voice expert who lays the foundation for all future content.
Join now to unlock:
- The 3 Elements of Voice and how, like a DJ, adjusting the levels produces a completely different sound
- 9 Voice Types and video examples of each in action
- Your clients' "Kernel Content" (this critical element of their body of work is almost always overlooked -- I'll show you what it is and how to find it)
- The one book all journalists use and how it shapes voice
- Expert tips from years of experience way beyond what you can Google
- 6 key sections of The Codex Persona and how to develop them
- How to use artificial intelligence to analyze writing
- 2 worksheets you can swipe and deploy instantly to get (and track) better feedback
- How to package and pitch the Codex (we cover how to sell it if you're an in-house writer, as an add-on service to a bigger project, and as a standalone offer)
- Why traditional pricing models don't work for voice guides and what to do instead
- How to provide maximum value and warrant maximum prices (I'll break down an actual $20,000 Codex Proposal and even let you steal it)
- How to tailor a guide to fit various budgets
- How to separate a brand's voice from its founder
- (NEW!) How to create a brand voice from scratch
...And you'll walk out with a completely customized Brand Voice Guide you can sell for an immediate profit
EXLUSIVE BONUS: Codex Academy students also receive Justin Blackman's Brand Ventriloquist® Voice Guide Template which we'll customize to create a truly unique package only YOU can offer.
NOW INCLUDES ACCESS TO WRITE LIKE ANYONE!!
Dates: October 3 - November 11
Call times TBA
JOIN THE ACADEMY
"I sold my first super short voice guide (a 5-pager) to a client for $3,200. I documented their voice as I went through the program and sold it them with the one simple question Justin taught us to ask. The whole thing took 5 hours and it changed their entire content production process. They couldn't thank me enough!"
Ivan Srsen
Content & Copywriter
A few clients we've worked with...
Ramit Sethi | Jeff Walker | Amy Porterfield | Stu McLaren | Hayley Hobson
"Codex Academy truly provided the missing piece in my copywriting arsenal. Learning the 9 Voice Types from Justin gave me the edge me to close much higher projects faster and deliver projects with a much more refined style. If you want to close high 4- and 5-figure projects without breaking a sweat, and you've already taken all the copy courses on the market, give yourself the gift of mastering brand voice inside Codex Academy. Your clients (and your bank account) will thank you."
Jackie Sunga
Brand Voice & Sales Copywriter
What's included:
- 7+ hours of live voice training (slides, audio, and transcripts of every video are included)
- 5+ Group calls to learn both Abbey's & Justin's methods for voice analysis
- 2 Private 1:1 calls where we'll build out your guide and overcome any obstacles together
- 100+ ways to describe your client's voice and how to zero in on the only ones you need
- Links to multiple on-line tools, resources, and style guides
- Scripts for pitching and positioning voice guides to potential clients and ways to overcome objections
- Essential questions to ask to get better feedback (both before the project starts and during the edit phase)
- Sample Codex Personas (plus multiple voice guides from completely different industries)
- The Brand Ventriloquist Voice Guide template you can customize for any client
- Scoring Rubrics you can use to evaluate any type of copy, including content and sales pages
- The Voice Toolkit (this is all the software I use to make sure I'm nailing voice every time)
- Sample proposals and conversations to package and sell the Codex as a service
- NEW!! Free access to Write Like Anyone!!!
This is a live, Done-With-You version of The Codex Persona Workshop. You and Justin will build out your voice guide together, and he'll teach you how to customize, price, and sell it... Giving you all the additional coaching and support you need to nail your project.
Dates: April 18 - May 29
Call times TBA
JOIN THE ACADEMY NOW
"The Codex Academy really opened my eyes to those little intricacies of voice that most writers don’t see. I have gone through the course three times already and I’m still learning."
Nicole Kolesar
SaaS Copywriter & Content Strategist
Join The Academy Now
Choose the option that works best for you and we'll see you soon
"Codex Academy transformed the way I measure and analyse voice. Now I have a rare skill set that sets me apart from 99.9% of marketers—and directly impacts the amount I can charge for every project. Most importantly, I now have a completely new deliverable that I know people need. Learning from Justin is one of the smartest decisions I've made."
Brandon Burton
Copywriter & Brand Voice Strategist
"I've written brand voice guides before and they were solid, but taking Codex Academy helped me take them to an entirely new level. I now feel confident that I can break down someone else's voice in a way that someone else can replicate it. That's a HUGE value for a certain kind of client and it's a really specialized service I'm excited to promote more. It complements my website copy services perfectly."
Erika Holmes
Website & Email Copywriter
"The Codex Academy immediately positions you as an expert. One of the biggest objections clients have about working with copywriters is the fear that the copywriter won't capture their voice. Or they're worried everything will be written as "Hey, Girl Wassupp?!". Telling clients I am a certified voice expert and that I have a process to capture their voice INSTANTLY tackles that objection. It's a great add-on to copywriting packages. Clients are delighted to see what voice-type they are, and it instantly positions you as an expert and they trust you even more. Great ROI with this course."
Kim Kiel
Direct Response Strategist and Copywriter for Ethical Businesses
"I just sold my first brand voice guide!!! The sales call I had before you 'Ask Me Anything' just emailed with a "let's go!" I'm sooo excited and so appreciative of your time and energy for us. Codex Academy is changing the course of my business and I'm so thankful to have learned from you."
Sandra Kaye
Brand Voice Strategist & Copywriter
"I just bagged a retainer client in the eCommerce/health & performance space because I nailed their quirky TOV!"
