The Codex Persona

Get instant access to a free digital version of What They Hear When You Write, including the worksheets and free writing tools. You'll start creating unforgettable content that mesmerizes your market in a way that's authentically, unmistakably YOU.

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Who the Codex Persona is for...


who want to communicate to their tribe in an authentic, unique way.


with growing businesses who want to outsource some writing but are afraid it will sound inauthentic.


who want to serve their clients better and get more repeat business by nailing voice.

Learn Any Voice

Voice is one of the most talked about yet most elusive parts of effective writing. Clients often cite it as the number one problem when hiring writers.

I'll uncover the secrets to the most effective and memorable writers and how you can find and hone your client's unique, unmistakeable voice.  

 I'll show you my system learn any client's voice. Create authentic, effective copy.

You'll learn:

  • Why finding your voice is critical to every part of your business -- not just blog posts. 
  • The 3 critical elements that make up voice -- and how they work together in every post you read.
  • The 9 Primary Types of Voice you see in writing and how to identify and master yours.
  • One decades-old strategy to shortcut the voice learning curve (that almost nobody online uses).

"Abbey was a key member of my team during a time of explosive growth. I needed to grow my content team and leaned heavily on Abbey. The systems she created to hire, train, and evaluate writers are now a daily part of operations. Writing great copy isn’t just about the words on a page. It’s about taking feedback, consistently improving, and learning to master different voices. Abbey can do all of these things, and most importantly, she’s a pleasure to work with."

Ramit Sethi
CEO of GrowthLab

Join the Workshop

In the Codex Persona workshop, we cover how to break down your clients (or anyone’s) voice in a measurable, trackable way so that you don’t get such vague edits from your clients. You’ll be able to cut the approval time in half or more...And how to take feedback from your clients and create a comprehensive voice style guide called the “Codex Persona” (and you can charge for this process … increasing your project fee while doing less work).


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