Echo Every Client's Voice So Well They'll Hire You Again & Again  

Over these four lessons, you’ll learn how to sound like any client, even if their voice is unique. We'll deconstruct the science of analyzing, matching, mirroring, and evolving any style so you can bring your skills to bigger clients and bolder brands — and pump out near-perfect copy on the first shot.

...And you may just improve your own style along the way.


This Training Teaches You How To Analyze, Mirror, And Scale Any Writing Style — A Highly Desirable Skill For Top-Level Clients

THIS process is how you reduce editing time. THIS is how you eliminate back-and-forth feedback. THIS is the process that separates you from other writers. THIS is how you erase one of the biggest concerns of upper-tier clients.

"Behind price, voice is the #1 concern of clients when hiring a new copywriter"

- Kevin Rogers

Master Voice

Discover what “voice” actually means (it’s not some woo-woo concept that can’t be learned) and why most clients cite this as the biggest failure of their copywriters. Learning this means more repeat work.

Discover The Nuances

We'll show you how to dive deeper into voice and go way beyond "intuition." You'll have a process for explaining voice in ways most writers will never imagine, whether you write for personal brands or corporate. 

Land More Projects

Not only will you learn how to understand and match every client, but we'll also show you how to position your skills and services as a true expert — so you can close more deals.

"This made me $12K with more projects coming as a result. Best investment I ever made!"

Jodi Blank

Meet Your Instructors

Write Like Anyone is presented by Justin Blackman with the support of Abbey Woodcock, two of the copywriting world's most trusted voice experts. Together, they've worked with industry leaders such as Ramit Sethi, Jeff Walker, Stu McLaren, Amy Porterfield, Agora Financial, IHG Hotels, Red Bull, Bobby Klinck, Danny Iny, Mastin Kipp, and even Frank Oz (the voice of Ms. Piggy and Yoda).

"Justin and Abbey know voice better than anyone."

Kira Hug
Co-founder, The Copywriter Club

You're Not Still Relying On "Intuition" For Voice, Are You?

That doesn't cut it with upper-tier clients. Not only will this process make you write more authentically, you'll learn how to position your skills as a proven and repeatable system... Exactly like bigger clients demand.

"As well as being a copywriter, I'm also an editor. So brand voice and the mechanics of language has always been something I've been interested in. But I now have a much better understanding of how words, tone and rhythm work together to create a brand's voice (and how to measure and recreate it!). I feel more confident about my abilities and I love having all the technical info that I can pass on to the client where appropriate to explain why I've written their copy the way I have, or why I've suggested certain changes when I'm editing their content."

Stacey King
Copywriter & Editor


No More Fluffy Definitions Around Voice

In just a few short hours, you'll discover the night-and-day difference between "having a feeling" for voice vs. having a deliberate, measurable process...

And you'll be the expert who lays the foundation for all future content.


Join now to pull back the curtain on:

  • - Understanding what voice truly is (and why most writers get it wrong)
  • - Measuring voice with a process (so you can identify and mirror any style)
  • - Distilling the nine voice types (and knowing what characteristics to spotlight)
  • - Positioning your voice skill as a superpower (so you can differentiate yourself from the pack)
  • - Becoming crystal clear on your own writing voice (then adjusting it to match your client's style)
  • - Approaching clients confidently (even the bigger ones) with a plan to stand out
  • - Knowing the right questions to ask for better feedback (so you know what to adjust moving forward)
  • - Bringing copy to life by cranking up the three elements of voice (without making your client sound like a caricature of themselves)
  • - Using worksheets and tools to measure your copy (and confirm it's right before you submit it)
  • - Ensuring you have the right voice (before you ever write your first word) 


..And delivering on your promise to truly “get" your client better than any writer has before.

You'll even have live access to Justin for questions during Office Hour calls. 


BONUS - Join now and Hear What Copy Chiefs REALLY Look For When They Hire — and hone your pitch to land more projects

Take your skills even further with 4 additional trainings & AMA sessions

Your dashboard Includes:

  • Pitch With Power: See how to demonstrate your skills on sales calls
  • Abbey Woodcock: on what she looks for when she builds a writing team
  • Angie Colee: on what it takes to write for a big name client, what to expect when you land the gig, and how she keeps the brand voice alive.
  • Daniel Throssell: on the importance of voice and differentiating yourself in a direct response world
  • Live Office Hours with Justin Blackman (monthly calls): Join us for 60-minute Ask Me Anything sessions for all your questions about voice, writing, clients, services, positioning, or any unique situation you're facing. Recordings are in your dashboard.

"This made me look VERY good in front of my client. I'm asking questions nobody has asked them before and they're really excited about whole process. "

Esai Arasi
Social Media Manager & Copywriter

A few clients we've worked with...

Ramit Sethi | Jeff Walker | Amy Porterfield | Stu McLaren | Hayley Hobson

"Before taking this course I think I was relying on myself to spend millions of hours sifting through the client's copy to decipher their style. This course taught me how to ask better questions and get access to better resources. I now have the workings to back up the copy created and some great points of reference to make positioning MUCH easier. I think I approach voice with more confidence knowing these extra elements are taught by a legit voice wizard who showed me his spells. "

Danielle Reed

Want To Master Voice Without Creating Voice Guides?

We get it. Voice Guides aren't for everyone. This subset of The Codex Persona Workshop teaches you our voice analysis process, without the voice guide deliverable.  

You'll learn the exact process Justin and Abbey use to codify and replicate every client — without actually creating a guide.

Should your client need a guide later, you can upgrade to Codex in just a click. Your enrollment carries over and you'll only pay the difference. 


Codex Persona is always open and you can join at any time.

Codex Academy (the live DWY version) runs twice a year in April & October.

"This process transformed the way I measure and analyse voice. Now I have a rare skill set that sets me apart from 99.9% of marketers—and directly impacts the amount I can charge for every project... Learning from Justin is one of the smartest decisions I've made."

Brandon Burton
Copywriter & Brand Voice Strategist

"I'm halfway through and I feel like I have a new superpower. It's like an invisibility cloak for copywriters... I've got the powers (aka tools) to literally write like anyone. For all these years I've been wandering around in the dark... feeling my way through voice and tone. But now, you've turned on a light... I feel really confident"

Nikita Morell
Nikita Morell Copywriter & Marketing Strategist for Architects

"It was fantastic and full of value for a reasonable price."

Juliana Fletcher
Strategic Marketer and Copywriter

"That was immense fella, really enjoyed it and can't wait to dig in more. Just wanted to say a huge thanks, sincerely."

Martin Pritchard
UK Copywriter

"Just wanted to write and say how much I’m LOVING Write Like Anyone. I have a retainer client that I’m working with and they absolutely have loved the expertise I’ve been able to bring to their projects lately. "

Sarah Talbert

Frequently Asked Questions

Write Like Anyone is a subset of Codex Persona. You'll learn how to analyze and mirror any voice, without creating brand voice guides. Codex Persona includes additional sections about creating and selling a brand voice guide deliverable. 

Yes! You can easily upgrade with exclusive links in your dashboard to learn our voice guide process and get the templates.

And because this is a sub-section of Codex Persona, your purchase carries over and you'll only pay the difference.


While there is some overlap, Write Like Anyone goes much deeper on techniques and execution. Copy School alumni agree the additional lessons here are more than enough to distinguish it.

Yes! While the process was originally conceived for personal brands, the frameworks and tools easily apply across every type of business.

It works for corporate and personal brands. 

There’s 3 hours and 45 minutes of essential content. Watch at 1.5x speed and you’ll learn the major components in 2.5 hours.

Office hours, bonus content, and miscellaneous surprises will keep on growing. 😉

All the lessons are pre-recorded and split into binge-sized bites, complete with captions. Downloads and links are below each section. 

Office Hours are live on Zoom and recordings are uploaded to your dashboard within two hours after each call. 

You'll have live access to Justin during monthly Office Hours. You can ask questions about your specific projects and get any support you need.

Can't make the call? Submit your questions ahead of time. We're very responsive.

If you have additional questions, please email [email protected]


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